NEW SHADES
Soft Pinch Matte Bouncy Blush
Blends like a cream, blurs like a powder—for an effortless flush of color that wears like a dream. Now in 3 NEW shades: Soulful, Divine, and Spirited.
Bestsellers
Soft Pinch Liquid Blush
Meet our award-winning bestseller that’s sold every four seconds. Lightweight, layerable, long-lasting—and loved by so many worldwide. Get pinch-perfect color in just one dot.
Foundation
Shade Finder
Find your best shade, along with complexion must-haves perfect for your skin tone. All in just 3 simple steps.
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Make an impact on mental health
1% of Rare Beauty’s annual sales will go directly to the Rare Impact Fund to expand mental health services in underserved communities.
New Arrivals
Be the first to wear this season’s latest looks. Handpicked and freshly styled.
Bestsellers
From cult-favorite jackets to must-have dresses – These are our customer faves.
Hurry Up! Get Up to 50% Off
Step into summer with sun-ready styles at can't-miss prices.
What Our Shoppers Say
Store that nails fashion and comfort.
“Velora has completely transformed how I shop for clothes. Every piece feels thoughtfully designed and incredibly comfortable — from their polos to their jackets. It’s rare to find a brand that gets the fit, style, and quality right every single time.”
Jessica M., San Diego
“I’m always looking for clean, versatile styles I can wear to work or on the weekends — and Velora delivers. I picked up a few items from their Men’s collection and was blown away by the craftsmanship. The trousers, especially, have become my go-to.”
Darren L., New York
“Shopping for myself and my daughter usually means bouncing between stores, but Velora made it easy. I loved the quality of the dresses I ordered, and my daughter adored her Mini Mode pieces. Stylish, comfortable, and built to last — we’re both fans for life!”
Michelle T., Chicago
How It Works
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